questionable topic – uneasy matters since 2008

When you advertise, just be sure you’ve got the goods!

Posted in PR, quotations by questionabletopic on Sunday, April 27, 2008

Із книги Дена Кеннеді «The Ultimate Marketing Plan».

Будет корисним не лише рекламістам, а й пиарщикам, що кожне чхання своего директора передають в прес-релізі не інакше, як виверження вулкану.

A lion met a tiger
As they drank beside a pool
Said the tiger, «tell me why…
You’re roaring like a fool»
«That’s not foolish» said the lion,
With a twinkle in his eyes,
«They call me king of all the beasts
Because I advertise!»
A rabbit heard them talking,
And ran home like a streak.
He thought he’d try the lion’s plan,
But his roar was just a squeak.
A fox, who happened on the scene,
Had a fine lunch in the woods.
The Moral? When you advertise,
Just be sure you’ve got the goods.